Backlink Intelligence

Backlink data informs you about: You and your media landscape Which websites, website types e.g. blogs, and authors have linked to you, your competitors and other media stakeholders? Which pages/content are most frequently linked to, & from where? Are any of those links ‘toxic’, causing any damage to my websites online reputation? Trends How has the backlink profile changed over through-time e.g. Which websites, website types, and Backlink Intelligence. Why?

Backlink data informs you about: You and your media landscape

⦁ Which websites, website types e.g. blogs, and authors have linked to you, your competitors and other media stakeholders?
⦁ Which pages/content are most frequently linked to, & from where?
⦁ Are any of those links ‘toxic’, causing any damage to my websites online reputation?
⦁ How has the backlink profile changed over through-time e.g. Which websites, website types, and authors have linked to you, your competitors and other media stakeholders in the last 30 days?

So what
⦁ Backlink data is a great source of Business Intelligence for the SEO, PR, Social Media and Display teams when planning which websites and people they should plan into campaigns.
⦁ Backlinks are a vote, a guide to what content other websites want to promote. As such they are used as a signal by search engines when deciding what content rank and how highly content should rank?
⦁ The quality and profile of backlinks allow search engines to algorithmically assess the quality and trust of your website.
⦁ Links that are not trusted by search engines can carry risk and can lead to a reduction in a websites search engine visibility falling significantly.

⦁ Linkdex crawl every page providing links to your site and analyzes the source code of the linking page. This allows Linkdex to improve data accuracy and apply algorithms that inform you on quality and type of website sending the link. The data created is called an ‘Index’.
⦁ Other data acquired whilst crawling and creating the index includes:
⦁ Social media ID’s e.g. Twitter, G+, LinkedIn, Facebook
⦁ Schema: Rel=Author and Rel=Publisher
⦁ Embedded Video
⦁ Each linking domain is given an influence and market keyword relevance score. With simple filtering functionality, it is easy to identify high or low quality linking domains.
⦁ Indexes are  scheduled to be repeated every 30 days. This creates a ‘timeline’ and the ability to analyze data between multiple date points. Time series link intelligence can be useful when analyzing your own domains as well as competitors. Questions that are interesting include: which blogs have linked to my competitor in the last 30 days to that folder on their website?

⦁ Knowing how much of a market (including your own brand) a website has linked to is useful because it’s a either website that references your market a lot, is a relatively untapped opportunity or it’s somewhere in between.

⦁ When scoring the linking sites influence the authority & trust score acts as a signal to identify low or high quality domains with low or high quality trust signals.  Scored 0-10, 0 being low and 10 being high, it is a logarithmic score when filtering by influence, any website with a score of 4+ we consider a good quality signal.
⦁ The linking pages column shows how many pages from a referring domain link through to your site, displaying the URL, Title, description, anchor text of the link from the linking page and the pages author where it’s present.

⦁ Link data analysis happens every 30 days as standard, but the frequency can be sped up to 15 days or slowed to 60 days.

⦁ Tracking through time allows comparison of historical data and allows the quick identification of ‘new’ and ‘lost’ links.
⦁ Advanced filters allow filtering by country and top level domain analysis, the identification of specific page titles or URLswhere links maybe pointing, the identification of authors and social filters.  This can identify new URLs or authors for outreach.

⦁ There are a number of actions that can be applied against link sources and associated data. These include:
⦁ Adding a domain or a linking page’s author to a campaign for outreach
⦁ Adding a domains twitter ID to a network for analysis
⦁ Dismissing a domain as reviewed and ‘not worth considering by other team members.’

Warning Signs
Warning signs of a project that has a sub-optimal set-up include:
⦁ Too few domains from your market niche – the downside of analyzing too few domains isn’t as simple as you get to see few opportunities. Ranking Authors takes this data and does some very clever analysis. It tell you how many of the domains analyzed in your project an author has linked to. When you get an author that:
⦁ Has written about and linked to a high number of domains in you project e.g. + 7, and has written a number of articles / posts e.g. 20+ they are usually influential in your market, and have a propensity to link extensively to the market (neutral and not afraid to link). This insight is much more powerful than knowing an author has linked to +1.
⦁ Timelines are NOT running. Link data for all time is interesting but not that useful. Link data split into 15 or 30 day segments becomes really interesting.
How To: Manage & Filter Link Data

Campaigns Campaigns are used to manage outreach activities to promote your content and website. You can click on the megaphone icon to add that domain to the campaigns section. In the Campaigns section you can also add either contacts or domains into outreach projects, making it as easy as possible to add people you would like to contact when promoting your

Manage & Filter Link Data

Campaigns are used to manage outreach activities to promote your content and website. You can click on the megaphone icon to add that domain to the campaigns section. In the Campaigns section you can also add either contacts or domains into outreach projects, making it as easy as possible to add people you would like to contact when promoting your website.

Also Links To
In the main section you will see one of the columns says Also Links to. This identifies links shared between you and the competitors you’ve added to Linkdex. If you build a link your competitors have we’ll update this column for you, adding the ME.

Influence and Market Relevance

Read our article on Influence and Relevance to understand these metrics more.
Linking pages

The Linking Pages column shows how many pages on that website link to you. If there are linking pages present, click the number of pages to see an expanded section with more information, including anchor text.

Link actions and task integration
At the right-hand side of the main link data section there are icons which denote different interactions with the website. For instance, clicking on the blue box with a white dot allows you to hide that linking site. Hover over the icons for more about them.

Setting the market defining / hero keywords
Click on the pencil icon on this row to edit your market defining keywords. These help us identify the relevance of linking sites to your domain, so you can build relevant links.

Filtering link data
Using the drop-down menus you can filter link data by the types of linking sites, by top level domains and by linking anchor text.

earned-link-trackingCan I add more domains to find links?
Yes. Click the button in the left pane to add another domain.

How do I add links from my competitors to my Campaigns?

Use the arrow pointing left to select the link to add as a campaign prospect.
How Does Linkdex Gather & Use Link Data

We send out the Linkdex ‘robots’ to visit every page providing you and your competitors with links, to check those links are still present and to analyze the type of website that has provided the link (e.g. blog, directory, article etc.).

The Linkdex ‘robots’ use the domains that have been added to your project and Majestic SEO backlink data for those domains as a list of URL’s to visit for our analysis.
We then score the linking site’s Influence, an authority and trust score that suppresses poor quality sites and promotes the best ones. We also look for Relevance, so we take a copy of the linking page and store it for you so we can tell you whether the links your competitors have are from pages that are on the topic you care about.
This data helps SEOs analyse and build the best links in the fastest possible time.
Read more about Influence and Relevance.

Link Data Overview
The Link Data section shows you backlinks from your website and from your competitors’ domains to help you build valuable new links. Link prospects can also be searched, organized and allocated to team members, so it couldn’t be easier to manage your link data. This can also be used to analyze your link profile as it becomes increasingly important to audit the quality and diversity of the links that your domain acquires.

The data is proprietary link data which derives from recrawled Majestic SEO data that adds a layer of validation, analysis, our own metrics and categorization. This is presented with powerful filtering functionality so you can get to the data and insights you need as efficiently as possible.

Section Walkthrough
Starting with the toolbar, you will see the buttons Action, Filter, Pause/Restart Timeline, Change Interval and Add Task. The unique buttons here are Restart/Pause Timeline, which decides whether we crawl the selected domain to find current link data, and Change Interval, which sets often we recrawl the domain. Please note that more frequent crawls use more credits, but that more accurate data allows you to make more informed and reliable outreach decisions.

The filtering options in the Link Data section are extremely powerful and we strongly recommend taking the time to learn all of the different options available for analyzing link profiles.

Once the main table is populated with link information, you will see a number of icons and tags which may seem new.

To the right of each domain URL we use colorful tags to show unique attributes and actions (like in the Content 360 section), such as ‘Author’, where we found a linked Google+ author profile; social icons where we found those profiles on the page; ‘Publisher’, where we found a rel=”publisher” tag to a linked Google+ brand page and the options to Add the domain to a campaign, or – where we find one or more Twitter accounts on the page – the option to add them to a Network.

By assessing the various information on each linking website you can determine what the most valuable links are for you or your competitors, who the important authors are that provide great links, how relevant or influentialthe site is in the market (based on your ‘hero’ keywords) and more.

On the far right of the row you will see another set of icons. One denotes the number of times your team have clicked through to the domain, so you can see whether your colleagues have been analyzing it. Another icon acts as a button, which allows you to hide the website. You might want to do this if you deem it irrelevant or poor quality.

Finally, under the Linking Pages column you will see a number which refers to the amount of pages on that domain which provides one or more links to the selected site. Clicking this number of pages expands the row and allows further analysis into each page, including the anchor text, the author who published the post and more.

Managing The Link Data Timeline
The Timeline is a label Linkdex use to describe the automated reprocessing of data and the subsequent calculations that allow us to compare new data with old data and highlight differences.
In the case of our Link Benchmarking Timelines, when turned on Linkdex are committing to repeating the process we first used to gather and profile links for a domain. You can select the frequency of reindexing to be 15, 30 or 60 days; you can change or pause this frequency at will using the buttons in the toolbar inside the Link Analysis tab.
When complete you are then able to filter link sources by what was newly discovered from the time of the last index.

This feature is useful for getting a picture of what your competitors have been up to each month and whether you’re working harder and smarter than them or whether you need to invest more in your link building activity.

Timeline is unique to Linkdex and when on, a blue ‘T’ will appear next to the domain URL in the left hand pane. If the timelining has been paused the ‘T’ is black.
Repeating indexes are charged for in the same way new data sources are charged for as we’re repeating the process with plus using additional processing to highlight changes.
Timeline is unique to Linkdex and is the only place you can get our link insights tracked over time.

Link Data Index Expiry
Indexes are normally very large and our policy is to store indexes for no more that 15 months. Often the value is drastically diminished and therefore the economics of long-term storage don’t work.

How Does Link Relevance Work And How Is It Calculated?
Link Relevance is possible because Linkdex does something unique when analyzing backlink data. It visits every linking page and stores information from that page as part of your project. This often means we’re storing the content of millions of pages for you.

Why do we think this is worth doing? Having the page details allows us to do useful calculations that help you pinpoint specific types of link opportunity quickly. This save you huge amounts of time and you build better links.

In the case of relevance, we are looking at the whole linking pages relevance to keywords you have defined within Linkdex. The whole page includes the title, headings, body and links.
One group of keyword that are useful to set up are market defining keywords. These are phrases that describe in one or sometimes two words exactly the market you are in e.g. mortgages, loans, credit cards, holidays, fashion, clothing. Scoring well for this which means having some or a lot of the relevance bar colored blue means the page providing the link is about your market defining keywords.

Another important group that can be set up are brand keywords. Where pages score well for these keywords the page is relevant to the brand and is often a rich source of product and service review type pages.

It is possible to change the keywords you’re using to define relevance. When you do so we need to process a huge amount of data so the results are not immediate. In fact, on huge indexes it could take hours. There is no cost for us processing huge amounts of data in this way for you.