As the Internet increasingly grows more and more popular, digital marketing and email marketing strategies continues to become more and more of the proverbial “bee’s knees.” Traditional marketing will likely continue to exist thanks to people preferring print forms of books, newspapers, magazines, newsletters, and other items to read. However, businesses will continue to pump a growing amount of money into digital marketing.
Here are some of the most important, mind-blowing, legitimately-interesting digital marketing statistics that’s hot on the market right now.
Inbound marketing is more important than you might think
For years and years – including before the invention and proliferation of the World Wide Web soon thereafter – virtually all advertisements urged customers to go buy whatever products or services were shown on-screen. Companies didn’t provide their potential customers with helpful, objectively-useful content; rather, they opted to shove boring advertising fodder down viewers’, readers’, and other consumers’ throats.
Inbound marketing has certainly become more popular in recent years, though it hasn’t gotten anywhere close to reaching its peak popularity.
Statistics indicate that some 90 percent of people searching for products online haven’t decided what brand they’re most interested in by the time they log online to search around. Companies investing in inbound marketing campaigns – or at least marketing efforts that are heavy on inbound marketing and non-direct forms of advertisements – will certainly experience upticks in rates of customers drawn in from such content.
Social media is used extremely frequently to get new hits
About 96 percent of all bloggers on today’s Internet report using social media platforms to get traffic headed towards their sites. With only 64% getting there through search engine optimization, businesses who want to succeed will begin turning towards SEO first – and only turn to social media for page hits after SEO is mastered.
As the Internet grows faster, Internet users are increasingly fed up with slow search times
Pages with high-quality pictures and videos take far longer to load than their simpler counterparts. We all know that Google lends helps to web pages that load quickly, anyway. In today’s world, how might businesses get ahead of their competitors in terms of creating quality pages without ruining load times?