Team Workflow For Campaigns
Home » Library » Knowledge Base » Team Workflow For Campaigns
The Campaigns section helps act as a basic CRM for managing contacts, relationships and outreach for digital marketing teams.
This is achieved by firstly designing your process and approach to a campaign. Common scenarios will be to conduct blogger outreach, pitching for article placement or simply contacting people to make them aware of content you are promoting.
It is then recommended you create a campaign, add contacts, and assign the campaign to your team. You should ensure all contacts are as well tagged as possible including by vertical to enable easy filtering of contacts to make the outreach process as efficient as possible. Other tags could include how high priority a contact is to enable you to prioritize your time on them or any other logical tags that could be appropriate such as ‘blogger’ or ‘speaker’ if you are targeting influential members of your community.
There are many different statuses available to also act as a framework for the outreach process, which can then be filtered on for next steps and of course you can easily add actions liberally to keep both individuals and teams organized. These include different stages in terms of relationship and step in the publishing process, the most important from a search marketing perspective will be capture links that have been acquired.
As a manager you can also easily filter campaigns by name, team member, state and tags. The tags in particular are very flexible and allow for using the Campaigns section in a way which fits your processes or approach to a particular project.
Add & Manage Campaigns
Home » Library » How To / Campaigns » Add & Manage Campaigns
Adding A Campaign
To add a campaign simply click the ‘Add Campaign’ button on the left hand navigation. You then name the campaign which is then created and visible under the ‘Campaigns’ sub-heading.
Campaigns can then be assigned to team members and contacts/prospects can be added through the toolbar buttons. You can also import data into the Campaigns action where it is recommended you contact eithersupport or your Account Manager for help and to learn best practices.
The ‘Manage Campaign’ button on the left hand navigation enables you to quickly edit the name or delete a campaign.
The action icon on the top left has a number of powerful features including the ability to archive, unarchive, assign campaigns, set campaigns, copy campaigns, manage tags and import/export functionality.
Create And Manage Page Groups
Home » Library » How To / Page Groups » Create and Manage Page Groups
Page Groups are collections of website pages (URLs) based on a series of rules. By grouping pages for different topics or areas of your website, such as your /blog/, you can report on the performance of content clusters.
Adding a Page Group
Click on the Settings button on the top right of the platform, then select Page Groups. On the toolbar you can then click the ‘Add Page Group’ button to start creating groups. After you have added a name and description, you must create your selection.
To do this, enter a rule from the drop down list, then in the text box add your URL or rule. For example you might add ‘Starts With: /blog/’. Click the plus icon to add it to the selection box. You can delete your rule or add more.
If adding multiple rules you will need to set the logic, which is either AND or OR. If you choose AND then we look for pages that match all of the rules combined. If you select OR, then we look for pages that match any of the rules.
High Impact Tasks (HITs)
The new ability to assign tasks to pages means that in Page Groups you can report on which groups contain the most page tasks, and which of those tasks have the most HIT Points. This lets you better prioritize your workflow.
For more on how to set HIT Points and how they’re calculated, see this article.
Once you have defined a Page Group you can use it in other areas.
In Content 360 you can Filter by Page Group. This lets you see all the individual pages captured by the group, and analyze them in greater detail.
In Rankings you can conduct more Page Group analysis. Via the Filter button, under ‘URL Filters’, you can now display the mapped page or ranking page which appears in one of your groups. This lets you see where your selected pages are appearing and how they’re performing over time.
You can also click on the Rankings Display Options button and filter the chart annotations by page / page group, so you can purely see the tasks that relate to specific pages or groups.
By combining this view with the mapped page filter, you can easily see where your pages have been worked on and where this affects rankings.
In the coming weeks and months we will be developing Page Groups and HITs so you can better control, improve and report on your content clusters.
Home » Library » Knowledge Base » HIT Points
Tasks which have been allocated a target Page (High Impact Tasks or ‘HITs’) return a value of ‘HIT Points’. These points help organize your workflow, based on which tasks are more valuable and show you which page groups contain the most important tasks.
To calculate HIT Points for your task, we look at that page’s traffic opportunity and give it a value depending on the task type. So if you resolve a severe crawl issue, that’s generally more valuable than adding an image alt tag, depending on the page’s traffic / value.
This means that the more you optimize your website, the pages that were once rich sources of HIT Points – those that required lots of work – become less critical and return fewer points.
Ensuring Pages show HIT Points
When you add a page to a task, we check to see if that page has been mapped to any keywords. If not, it won’t return any points. If it has, then we check whether the mapped keywords have:
• Search Volume and
• CTR values
With this data we can assign HIT points to your task in a gamified way that makes it easy to prioritize your workflow. So make sure that page targets have mapped keywords.
High Impact Tasks (HITs) Overview
Home » Library » Knowledge Base » High Impact Tasks (HITs) Overview
When you create a Task, you will now be presented with a new tab: Pages.
Often tasks will involve optimizing your website or improving a page. Now you can use our built-in task impact system to measure the value of doing some tasks over others.
Adding a Page to a Task
From the Pages tab you can decide what type of task you are undertaking. Anything which doesn’t involve a page is just a Standard task.
But if you select a different option from the drop-down list, e.g. ‘Improve Page Content’, you can create a high-impact task, or ‘HIT’, which refers to the actual page you want to improve.
This assigns a value of ‘HIT Points’ to the page, allowing you to see where the important tasks are and manage your workflow.
To read about HIT points and how they’re calculated, see this article. In essence, your page target must have mapped keywords, which must in turn have search volume and CTR data. We can then give you a powerful points value for that task.
Home » Library » Knowledge Base » Tasks Overview
Users can utilize the Tasks tab by creating team members and assigning tasks to manage a group’s workload. And because Linkdex supports unlimited users, each team member can have their own login.
Some of the more exciting aspects of the Tasks section, explained further in other articles, is the way it integrates into other sections, allowing you to assign tasks from other areas of the platform and see the effect completed work had on rankings, performance and ROI.
Main sections of Tasks include: Project Team, Task Lists and Tags. Each task also includes a description, details on assignee, due time/date, the list/tag that it’s attached to with the option to add a priority, file attachments and notes. You can easily filter and manipulate how the tasks are ordered from the menu by clicking on the filter and sort icons.
The Project Team filter enables you to to sort by user or see all tasks across the entire team. Task Lists can then be selected to view groups of tasks assigned to a user or all users. Selecting more than one Task List displays all tasks in the selected lists which are assigned to your team.
Tags can also be used to filter tasks with one click including all tasks with that tag (turns blue) and two clicks excluding that tag (turns red).
In short, the task manager allows CEOs and team leaders to remotely oversee all progress on a project and ensure their teams are working effectively and efficiently. Or for team members to keep track of their actions.
Home » Library » Knowledge Base » Dashboard Overview
Linkdex’s reporting dashboards allow you to compile and display data from your campaigns in one place. This makes it easy to report your progress to clients, track your team’s tasks or even oversee your website’s performance in easy-to-understand tables, graphs and charts.
From this tab you can create as many dashboards as you like and add powerful widgets (of which there are currently over 40) to fully customize the data you display. Read through the other articles in this section to learn how to add, edit and manage your dashboards.
Along the toolbar you will see four buttons. Show/Hide Widget Buttons, Report Configuration, View Report and Add Task. These main actions allow you to easily add widgets, create or schedule reports, view your current reports or create a new actionable task for yourself or a team member.
The ‘dashboards’ you create appear in a list in the left pane. You can click on them to switch between your dashboards, or click on the ‘Add Dashboard’ button to add a new one. The ‘widgets’ you add appear in the main window in grey boxes. They usually contain summary notifications, charts, graphs, images or notes. They are all titled so you can understand which widget refers to your different sets of data.
As mentioned in later articles in this section, once a widget has been added you can interact with it via the icons in the bottom right of the box, to rearrange it, remove it or reconfigure it. And because everything in Linkdex is well integrated, many of the widgets draw data from different parts of the platform. So you can, for instance, add widgets based on your team’s tasks and easily report on their progress.
Try creating a new dashboard and adding some widgets to see how it works. Then try exporting your dashboard by generating a report.
Adding And Arranging Widgets
Home » Library » Dashboards / How To » Adding and Arranging Widgets
How to Add Widgets
To add widgets to your dashboards simply select the dashboard you’d like to add the widget to from the left hand navigation column and click the Show/Hide Widget button.
Above the main section you’ll now see our 10 different widget categories. Click on them to see the different widgets within each category. If you want to learn more about them simply hover over them with your mouse.
Once you’ve decided which widget you’d like to add, click it, enter the required information and add the widget. You can add as many as you like.
How to Edit the Content of a Widget
If you wish to edit the content of a widget simply click on the pencil icon on the bottom right of the widget and start editing. Once you’re done just click Update. Every one of your team who is an authorized user can then see exactly what’s happening in that dashboard, encouraging project collaboration and transparency.
Arrange and Order your Widgets
Once you have set up your dashboards and added widgets, you can arrange and change your widgets’ order in each dashboard according to your preferences. You can do this by playing with the four green arrows at the bottom-right of the widget box. These represent Move to Top, Move Up, Move Down and Move to Bottom.
If you wish to delete a widget simply click on the grey bin icon.
Using Notes On Widgets
Home » Library » Knowledge Base » Using Notes on Widgets
All our widgets (apart from the Text widgets) include a Notes feature which allows you and your team to communicate with each other.
This is especially useful should you be working closely with your clients or colleagues as it enables them to monitor the latest developments and encourages project transparency. If you wish to leave a comment click on ‘Show Notes’ and type in your comment and click ‘Add Comment’.
Home » Library » Project Setup » Adding Domains
Adding domains to a project allows you to see how that site is ranking for your keywords, analyze their backlinks, crawl their content and more.
In the Rankings section, underneath the domain name on the left-side of the page, you can add more domains to your project by clicking on the ‘Track Domain’ button. This can be another one of your websites or it could be a competitor’s domain.
You can also track a domain’s folder or path by adding the domain, then clicking on ‘Track Folder / Path’. From here, select the domain and add the path, e.g. to track our blog only we would select www.linkdex.com and add the path as /blog/.
Please note that when you initially add a domain either to a current or new project, you will need to allow between 24 – 48 hours for it to be indexed, depending on the size of the domain.
Rank Checking Domains And Timelines
Home » Library » Knowledge Base » Rank Checking Domains and Timelines
Rank checking in Linkdex can be done Daily or Weekly, or it can be changed for individual keywords; the choice is yours so you can find what works best for you. Each rank check uses one of the rank checking credits so if you rank check all your keywords daily, you will consume credits faster, but you will have more regularly updated data.
Daily Rankings are important as some keywords will fluctuate frequently meaning you will not be able to see the full picture unless you track these keywords daily. In an ideal world all of your keywords would have daily checks enabled, however dependent on budget we recommend you use daily checks for keywords that are most important to you and those that fluctuate the most.
Changing the frequency of your keywords is really quick and easy, as with all aspects of digital marketing we would recommend testing different configurations to suit your needs. If you need any help please contact your Account Manager who will be able to advise you on the best settings for your project.
The below icons on the right hand side of the Keyword Rankings section allow you to view search engine results pages (SERP’s), control Daily/Weekly intervals (represented by the D/W icon), delete or edit your keywords. Editing also enables you to add a mapped page, which is highly recommended to ensure you have a landing page for all keywords and that the correct page is the one that is most visible in the search engines.
These functions can be done in bulk via the Action icon at the top of the screen. The menu includes many other settings including adding single/multiple keywords, bulk uploading/updating, uploading historical keyword ranking data, managing tags in bulk, setting CTR and exporting keywords/rankings/historical rankings.
Please note that when you initially add a domain either to a current or new project, you will need to allow between 24 – 48 hours for it to be indexed, depending on the domain’s size.
Home » Library » How To / Content 360 » Crawl Domains
To crawl a domain click on the Content 360 section, then if a website in your list of Domains hasn’t been crawled we display a circular icon next to it. Click the icon and enter the required information.
If a domain has already been crawled (and is therefore missing the icon) you can re-crawl it by clicking the ‘Recrawl Now’ button from the toolbar once you have selected the domain. Crawls are completed by manual requests, we strongly recommend regular crawls for your domains to monitor technical issues and to provide historical data should you need it at a later date.
Linkdex is great at crawling your competitors’ sites to find how much content they have, the depth of content they have on specific keywords and where their performing content is. Read our article on how to add a new domain if you need to add more competitors.
Creating And Switching Between Projects
Home » Library » Project Setup » Creating and Switching Between Projects
Projects focus on a domain of your choosing. If you only have one website you will probably only need one project. If you work for an agency and work on lots of different websites, then you will likely use multiple projects. When you first set up your account, you will be led through the project creation process.
You can view all projects associated with the account by clicking on the drop-down box in the top left-hand corner of the screen. At the bottom of the drop-down box there is an option to Create New Project should you wish to create additional projects.
When adding a new project you will need to set the country that the domain is from (remember you can add other Geographical locations for rank checking later), the primary domain, a competitor domain (more competitors can be added later), the timeline frequency and your main ‘Market’ or ‘Hero’ keywords. You can also choose a project name, otherwise the project name will default to the domain.
You can easily switch to a different project by using the same drop down menu.
ow Long Does A Crawl Take?
Home » Library » Troubleshooting » How Long Does a Crawl Take?
The Content 360 reports will take a little time as our crawlers look for the most relevant pages that are optimized for your specific keywords and once this is ready you’ll be able to see the details. This can take about 24 hours depending on the size of the domains.
Set Folder And Report Configurations
Home » Library » Reporting / How To » Set Folder and Report Configurations
A useful feature in the Reporting section is the ability to configure multiple PowerPoint reports or slides at once.
In this section folders can store PowerPoint reports, which each consist of slides. You can either set configuration options at Folder level to cascade down to all the contained reports and their slides, or just set a specification for one individual report and its slides.
Of course, folders can also be used to simply organise reports without any config options. So, let’s look at what these config options entail:
This tab includes the name of the folder/report. For a report it also lets you specify the folder it should be contained within. The name is the only required field for folders and reports; config options are optional.
When adding a folder, you have three options here:
• No Pages (URLs) Specified: This means that you don’t want to specify any pages. Every report or slide that falls under this configuration will have to be manually set to a page specification where relevant. It’s the most flexible of options, but it could generate a lot of work when adding slides. This option is currently unavailable for reports.
• All Pages: This option should be chosen when you always want to report on the entire website.
• Pages Containing: This option is useful when you want all the report slides to focus on a set of pages. For example, you might want a report about your Features pages. Or a folder full of reports which all focus on your /blog/ pages.
Again this tab provides three options:
• No Time Specified: Like with pages, this allows you to keep the report generalized. This option is currently unavailable for reports.
• Last X Days: This is a quick option that lets you force all contained reports/slides to a common time frame. You might want multiple reports all focused on the last month, for example.
• From X to Y: This is a manually entered date range that allows you to be more specific in forcing a time frame across multiple slides.
And finally, like with pages and time frame, you can force a keyword tag selection to every contained slide (where relevant) by simply selecting the keyword tags you want to report on.
Home » Library » Troubleshooting » Reporting Troubleshooting
Here is a brief FAQ to help familiarize yourself with the new Reporting suite:
What is planned for this section in the future?
As we spend more time on the Reporting section we will add and improve important functionality. This includes scheduling and emailing PowerPoint reports, improving the design / layout of the section, cloning and moving reports and folders (even to different Projects), additional configuration options at slide level and the ability to report on pre-created page groups.
My report is only showing data for the last month.
At the moment the default time frame configuration for folders and reports are the ‘Last 30 days’. If your slides are only showing data for the last 30 days and you’d like to change it, check the config options on the report and the folder it may be contained within.
My slide isn’t showing any data.
If you’re looking at a graph for the last 30 days, ensure that the ‘Chart Interval’ on the slide config is set to an interval below a month.
If you are struggling with Reporting, please contact your account manager with more information.
Home » Library » Dashboards / How To » Schedule Reports
Adding Report Recipients
Once you have created a dashboard report you can schedule this to be emailed to yourself or others. Recipients must be platform users, whether they have full or limited access. To create a user with ‘Report Only’ access you must go to Account and Preferences.
Under ‘User Management’ in the left pane, check the box named ‘Report Recipients Enabled’. This will reload the page and add a new section in the left pane. From ‘Report Recipients’ you can then create a new, limited user.
Adding a ‘Report Recipient’ emails them a password.
Scheduling and Emailing Reports
Once you have created a report recipient user with limited access you can add them to scheduled reports.
Go to Dashboards and click on the ‘Report Configuration’ button. On the ‘Schedule Report and Email’ tab you will be able to add recipients by both User and Report Recipient.
Once the other details have been completed, the report will be automatically generated and emailed at the specified time to the list of recipients. Secure emails to Report Recipients now let them login to an otherwise empty platform and download their reports.
Give Users Different Permissions
Home » Library » Project Setup » Give Users Different Permissions
There are eight different levels of permissions to Linkdex which administrators can assign to users to restrict their access to the platform sections and data. This includes:
• Administrator: The administrator(s) can do anything to the projects they have been added to.
• Standard User: Standard Users can access all areas of the platform, but cannot change the permissions of other users.
• Link Builder: Link Builders can only access Tasks, Link Data, Campaigns, Report Exports and their Profile.
• Tasks Only: These users can access Tasks and Campaigns, as well as Report Exports and their Profile.
• No Access: These users cannot access any platform sections or data.
• Dashboard Only: Dashboards and Reporting are the only sections available to these users.
• Data Reviewer: Data Reviewers can access Dashboards, Reporting, Rankings, Link Data, Authors and Networks.
• Publisher Manager: These users access Dashboards, Reporting, Tasks, Link Data, Authors, Networks, Campaigns and Contacts.
How To Generate And View Reports
Home » Library » Dashboards / How To » How to Generate and View Reports
When in the Dashboard you can create reports from your chosen widgets by selecting the Report Configuration button on the toolbar.
Customize your report with the options in the pop-up box it launches and, once finished, click Generate Now. The report will then be saved in your Reports section. You can access this from the Settings icon in the top-right or from the Reports button on the toolbar. A notification email will also be sent to you as soon as the report is ready.
You can choose to schedule a report to be regularly emailed by selecting the second tab of the pop-up, entitled ‘Schedule Report and Email’. Complete the fields and schedule it when ready.
Home » Library » Knowledge Base » Reporting Overview
The new Reporting suite allows you to create and download PowerPoint reports, customizing them with slides showing graphs, charts and tables of your data.
The initial toolbar contains four buttons: Action, Add Folder, Add Report and Add Task. The important functions here are the abilities to add a folder or report.
Click on the blue ‘Add Folder’ button to see how you can use folders to organize and configure reports.
Folders are useful features that let you organize reports. But they can also help you automatically set all the contained reports to the same specification.
When you create a folder you will see a series of tabs on the pop-up. On the Basic tab you can set the folder name; the only required field.
However, the other tabs allow you to set configuration options. For example, on the Time Frame tab you can specify a date range to focus on. Every report contained within this folder would then generate slides focusing on that time period. This makes it fast and easy to force settings across multiple reports. Read the configuration options article for more.
If you open a folder you can start to create reports inside it. You will also notice that we have added breadcrumbs so you can move between your folders and reports more easily.
At the top of the opened folder you will see the configuration options (see above image). Note that once these have been set at folder level, they can only be changed at folder level. You can edit this specification by clicking on the ‘Edit Folder’ config button on the toolbar.
Reports are the main components of the Reporting section. They are essentially PowerPoint reports consisting of slides, with one reporting element on each slide.
Just like with folders, a report’s configuration options are shown at the top of the report screen. If the options were set when you created the report then you can edit them from the ‘Edit Report Config’ button on the toolbar. Alternatively we might grey out the text and notify you that options have been inherited from the folder (as with the time frame in the above image), in which case you have to return to the folder to edit those options.
Underneath the config. options are a series of available PowerPoint slides. Each contains a customizable table, chart or graph. Click on one to add it to your report.
Please note that when you add, delete, move or edit a slide you must click on the ‘Save Report’ button on the toolbar.
Finally, once you are happy with your report you can click on the toolbar button ‘Generate Report’. This begins the export process, which is tracked in a download queue to the right of the Add Task button.
Lots of great new functionality is being added to the Reporting section, but in the meantime please talk to your account manager if you would like help using this section or if you have any questions.
Use Tags In Writer’s Desktop
Home » Library » How To / Writer’s Desktop » Use Tags in Writer’s Desktop
The content review process in Writer’s Desktop can be made easier by filtering the data with tags. However, these tags have to be linked to the right pages in order to return all the data on mapped value. Here are some simple steps to set it up:
1. In Rankings you should assign one or more keywords to a page that you eventually want to review in writer’s desktop. Doing this allows us to look at the value of the keyword and attribute it to the page you will review.
2. Once you have mapped a keyword to a page, go to Content 360. Here you should tag the mapped page with a relevant and descriptive tag. This bridges the gap between keyword, page and tag.
3. Finally, when in Writer’s Desktop you can use the tags to refine your content to review. We can then see which keywords are attached to the pages referenced by that tag and show all the necessary data on search volume and value etc.
Add A Task
Home » Library » How To / Tasks » Add a Task
Across most of the toolbars in the platform you will see an ‘Add Task’ button. Clicking this will launch a pop-up window, allowing you to create a detailed and custom task for you or a team member.
This is a key concept as the platform is designed to use data to generate insights which result in tasks that need to be completed by your team. Linkdex can act as a framework to manage this process for all of your campaigns.
On the tabs you will see a sequence of fields which are explained below:
• Title/URL: The title of your new task.
• Task List: The task list you would like to file this new task under.
• Assign to: The team member you would like to assign the task to.
• Due Date: The scheduled due date you want to assign.
• Completed Date: This gives the task a completed date.
• Priority: The task’s assigned priority (Low, Normal or High).
• Tags: Here you can Add Tag to sort it by a tag of your choice.
• Details: Here you can add any comment or notes you wish for the task.
• Forecast Time: How long you predict it will actually take.
• Actual Time: To be selected after the task has been completed to help measure efficiency.
• Followers: Users can follow tasks assigned to other team members to keep updated on progress.
Save once you have completed your desired fields or Cancel if you no longer wish to add the task.
The pages tab lets you refer to a specific page when adding a task. This is part of an integrated task impact system called HITs (High Impact Tasks). For more about this, read the following articles:
• High Impact Tasks Overview
• HIT Points
Use Task Annotations
Home » Library » How To / Tasks » Use Task Annotations
Because tasks can be added from almost every section of the platform, you’re able to use the Tasks section as a hub for all of your actions. It’s a great way to control your team’s output, work to the same goals and discuss progress.
Completed tasks also automatically add green annotations to many charts in Linkdex. This makes it easy to see cause and effect for your actions, for example seeing how your outreach has influenced ranking positions over time.
You can also click on Display Options in Rankings and filter out annotations by which Page Group they’re in; a great option if you’re looking at how completed work on a content cluster has affected rankings.
Creating, Editing And Deleting Dashboards
Home » Library » Dashboards / How To » Creating, Editing and Deleting Dashboards
How to Add a Dashboard
If you would like to add a dashboard select ‘Add Dashboard’ from the left hand navigation column. Simply enter the dashboard’s name and click Create.
How to Rename Your Dashboard
We provide all new accounts with a demo dashboard, which you can see on the left hand navigation column. If you’d like to rename this default dashboard click on the adjacent pencil icon. Simply enter the dashboard’s new name and save it.
How to Delete Dashboards
If you would like to delete a dashboard select it from the left hand navigation column, click the bin icon and agree to delete it.
Managing Team Members
Home » Library » Troubleshooting » Managing Team Members
Adding users is simple. Just click on Account & Preferences from the Settings button in the top right corner of the window. You will then see the option for User Management in the left hand navigation. Once accessed you will be able to add users by clicking ‘Add new Users’.
Equally, you can delete users by clicking the relevant bin icon or edit their details by clicking on the pencil icon.
Understanding And Using Linkdex
Home » Library » Knowledge Base » Understanding and Using Linkdex
What is Linkdex?
Linkdex is the world’s leading SaaS platform uniting Search, Social, PR & Content Channels. As Organic Marketingbecomes more integrated, Linkdex allows teams to break down the silos and work together for greater online results.
Finding your way around the platform
Because Linkdex is a browser-based application it can be accessed from anywhere around the world, simply by logging into your account from www.linkdex.com. Let’s walk through the platform quickly.
Explore the Top Navigation
Along the Top Navigation Bar (image below) you will see a ‘Home Button’ (the Linkdex logo), a Project Selectionbox, the different section tabs (followed by the name of your selected tab), your email address and a Settings Icon.
Try clicking on each option and seeing what it opens.
Need to know
The Home Button and Settings Buttons especially contain some useful subsections including Reports, Help andAccounts & Preferences.
The left hand pane is used for navigation, customization options, actions and sometimes filters. It’s a key area which you should familiarize yourself with. You can also click on the right hand edge of the pane to hide it.
The toolbar is a vital part of the screen, with many of the options available from here. The first button is usually the Action button, and the last is usually the Add Task button. Each section will have its own buttons, including options to filter and sort data or change your display. Here’s an image of a typical toolbar:
Sometimes on the right you will see another contractible pane, much like the one on the left of the screen. The right pane is usually for displaying additional data about a selected row, person or page.
These are the main parts of the platform, but we suggest you have a look around and familiarize yourself with everything.
If at any time you get stuck you can contact your personal account manager directly, email firstname.lastname@example.org call us on +44 (0)20 7659 2390 (UK) or +1 (212) 297 6191 (USA). But first, see if any other articles in this Library can answer your questions.
Linkdex For Brands & In-House Marketers
Home » Library » Knowledge Base » Linkdex for Brands & In-House Marketers
Linkdex as a platform is an excellent choice for both agencies and in-house teams. The platform offers all of the power enjoyed by our agency clients with a number of key features including: keyword rankings, networks and dashboards, all of which are particularly useful for brands.
Keyword rankings enable you to monitor all of your organic brand keywords for both reputation management and often these will also be your most profitable keywords. Networks enables you to understand your industry better than your competition. Dashboards empower you with customizable reports and over 40 widgets which helps you monitor KPIs with no development resource required.
Home » Library » Knowledge Base » Campaigns Overview
The Campaigns section is a place to manage outreach, relationship building and the execution of promoting your content. It enables your team to collaborate and manage multiple campaigns in a structured way.
Three important considerations for the Campaigns section are: the data is required as an input for reporting on outreach campaigns, the section offers a structured workflow for individuals and teams to conduct outreach and finally leveraging outreach that has previously been conducted often offers quick wins.
Through the left hand navigation you can add, manage, filter and tag contacts easily. Tagging in particular is a powerful feature of the platform that should always be used where available. In the this section it is recommended you tag contacts by industry to greatly reduce the research time required if working in an market that you have worked in previously.
The toolbar in Campaigns contains the usual Action, Filter and Add Task buttons, but it also includes the option to Sort the entries, along with the ability to add a contact or a domain to a campaign.
In the left pane you can filter by the Project Team owner, or switch between different Campaigns. The main section then shows all of the targeted domains and contacts that are attributed to that team member in that selected campaign. The same goes with the State and Tags filters, which allow you to sort the prospects by their current status (e.g. have they been contacted, have they published a link or post about you?).
The prospects can also be selected to uncover more information in the right pane.
This section is also heavily linked to Link Data; a source of linking data which helps you find domains to add to your campaigns. You can also add contacts to a campaign from the Contacts section.
Home » Library » Knowledge Base » Contacts Overview
The Contacts section is useful for storing all of your contacts. By uploading all your existing contacts, as domains are processed by Linkdex they will be cross referenced to your contact list and where contact details already exist you shall be alerted by an envelope icon sitting next to the domain in the Link Data tab. This is an incredibly useful time saving exercise.
The contacts section also acts as a crucial data point for Networks as you can overlay your contacts over any network visualization that is created, offering actionable insight.
What details are stored?
Contact names, email addresses, phone numbers, Skype usernames, social profiles and the domain or URL to which the contact is related.
ulk Upload Contacts
Home » Library » How To / Contacts » Bulk Upload Contacts
Contacts can be bulk uploaded from the Contacts section. To do this simply click the Action icon, Import and follow the simple steps.
Comma-separated values (CSV) are used to bulk upload contacts and you can of course contact support or ask your Account Manager if you need any help getting started and setting up your account. It is recommended you contact us to learn the best way to upload your contacts the first time you use this feature.
Using Your Networks
Home » Library » Knowledge Base » Using Your Networks
The idea behind networks is that you take a small group of people and turn it into a series of insights, actions and contact profiles that you can work with in your campaigns to effect a change in your website’s performance.
Once you have added quality suggestions to a network and curated the list of members, then you should look at how they connect in the visualization. This opens up a range of possibilities. You could look for your contacts (in orange) and try to influence the members that you can easily reach. Or you could filter out everyone but the most influential and target those people. You can also give people different labels to describe their role in a network and edit the default labels to customize your networks:
Creating contacts and adding prospects to the Campaigns section, adding tasks and otherwise integrating this information into the rest of the platform allows you to stay on target and use this data in a clear and targeted way. If you need more help with networks please contact your account manager or email us email@example.com.
Use Operators When Searching Your Content
Home » Library » How To / Content 360 » Use Operators When Searching Your Content
As well as discovering website issues, we wanted to make it easy for you to discover where your performing content and underperforming content is and make informed decisions on how to improve pages and site architecture, not just generally but by keyword themes.
The following search operators can be used in the Content section to find your content, e.g. by searching for intitle:music
• intitle: Page title
• indesc: Page META description
• inurl: Any part of page URL
• indomain: Domain part of page URL
• infolder: Path part of page URL
• inheading: H1 tag
• inintanchor: Anchor text for an HREF pointing to another page within the crawl
• inoutanchor: Anchor text for an HREF pointing to a page not in the crawl
• inalt: ALT text
• inpage: Page BODY
They can also be combined with each other, and you can use ‘-‘ operators,
e.g. intitle:music -inurl:about
Multiple terms can be combined using logical operators (“and” & “or” in lowercase). The and terms will be evaluated first, then the or terms. We can also use parentheses to group the terms,
e.g. intitle:linkdex and (inintanchor:home or inintanchor:top)
That would return all pages with “linkdex” in the title and with internal anchor text containing “home” or “top”.
Without the parentheses we get intitle:linkdex and inintanchor:home or inintanchor:top This would return all pages with “linkdex” in the title and “home” in an internal anchor, or pages with any title and “top” in an internal anchor.