Use Entity Search
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Entities in the context of Entity Search are:
Websites (The Websites People publish on)
Keywords (The Keywords People Content Ranks for)
Rankings (The Ranking position in Google by Country)
Ranking Content (The content that ranks for a keyword in Google)
Links (The Destination of Links People have published in Content)
Linking Content (The content that contains the link written by People)
Author – The name of the Author Entity matching the search
Ranking KWs (Matching) – A count of the ranking keywords matching the search
Avg. Ranking Matching KWs – The average ranking of the matching ranking keywords
Ranking KWs (Global) – A count of the global ranking keywords for which the Author Entity ranks
Est. Traffic – The estimated traffic an author is receiving from the global keywords they are ranking for
Domains – The domains / websites an author publishes content on
Matching Keywords – A list of the keywords, their rankings and search volume and a link to the ranking page (Note: Keyword search volumes for this sections are not currently coming from Visibility but will be shortly)
Other Keywords – A list of non matching keywords, their rankings and search volume and a link to the ranking page
Other Content – A list of other content that an author has published
A user can search by Keyword or Domain to discover the data being stored that relates to the search.
This data is captured by analyzing over 50m keywords, the content that ranks and 100’s of millions of pages, all of the time.
The data is stored in a Graph database that is continually being updated with new entities.
Knowing which domains, people and pages perform well and are trusted by Google on a specific topic in a defined country has useful for everyone doing the following activities:
Outreach / Influencer – Find people that are trusted by Google and have traffic to their content on a specific topic. Provide evidence on why you’re reaching out to and investing in person X, Y, X.
Author Recruitment – Finding affiliated and unaffiliated writers to recruit for your company or publication is made easy, with the headstart being, these people are already trusted by Google.
Publisher Intelligence – For a specific website e.g. CNET, BBC… knowing which writer is the best person to talk to about a topic e.g. iPhone is really useful for brands, PR’s, social media teams
Competitor Intelligence – Find out how well are specific competitors doing with their authored content / publishing strategy.
Keywords are added either one per line or comma separated.
When you search for multiple keywords you are effectively using an OR operator e.g. Searching for nokia 1020, smartphone will find authors that rank for keyword phrases with “nokia 1020” OR “smartphone” as part of phrase.
But if you use quotation marks you can also search for exact match phrases, e.g. adding them to “nokia 1020 smartphone” looks for people ranking for that exact phrase.
Where required you can use the AND operators between keywords e.g. windows AND lumia. This search will find authors that rank for keyword phrases with “windows” and “lumia” as part of phrase.
Negative keywords can also be used e.g. windows AND lumia, -deal. This search will find authors that rank for keyword phrases with “windows” and “lumia” but do not contain the word “deal” as part of phrase. Or with exact match: “windows lumia” -phone.
Vouchers, coupon, deals, discounts and words like these can be excluded by searching with the “Exclude Coupon / Voucher Keywords” checkbox ticked. This is useful if you don’t want to find the affiliate authors.
You can also combine keyword searches with a domain filter to get matches for keywords that write for domains specified as part of the search.
Country and Ranking Filters
A user can search for entities in a specific country.
A user can filter an entities ranking performance to specific ranges.
A user can chose to excluding authors that are already contact.
Up to 50 domains can be added, one per line and the authors that have written content on those domain that ranks will be returned.
All of the Entities are stored in a graph database that looks like a network. Nodes connected to other nodes. It’s sometimes useful to see the data we store on an author or domain as a network. Especially for presentation. So we added an Entity Browser.
Click on the small network icon in the right navigation next to a person or domain and the Entity Browser will launch.
Below are the Network interactions for different entities:
Hover your mouse over an author to see the Est. Traffic and author receives from their ranking keywords.
Double Click an author to see the domain an author writes for and the keywords they rank for. Double Click Again to collapse the revealed information.
Right Click to hide an author from the current view
Double Click a domain to see the authors that publish and rank content on the domain.
Right Click to hide a domain from the current view
Hover over the ranking position ranking position on the line connecting a keyword to an author and you can see the ranking, ranking page and ranking content.
Right Click will reveal a menu item that allows you to hide the Keyword or Add it to the keyword group – “Other Keywords”
Authors are sized by Est. Traffic to their ranking content from the keywords.
Domains are sized by ‘Domain Influence’ – note that in the future this will be Est. Domain Traffic from Visibility data.
Keyword nodes are sized by Est. Traffic
Controls on the left of the network allow you to pan, zoom and re-arrange (tidy) / redraw the network.
Zoom can be achieved using a mouse that supports gestures. A mac trackpad uses two finger zoom.
A user can start browsing from a new domain is available from the final icon – which clears the current display
Why might an author you know not appear?
Linkdex uses complex algorithms to piece together the profile of people, the domains they write on and their social profiles. We have millions of authors but sometimes some are missing because the algorithm has not found the evidence it needs to confidently display them. Because this innovation is still in BETA it’s getting better all the time. If find appears inaccurate please let us know.
Google no longer displays ranking authors, how does this affect the data?
Linkdex is not reliant on Google displaying an author in the ranking results to be able to detect when an authored piece of content is ranking.
Use Entity Browser
Home » Library » Authors » Use Entity Browser
Entity browser lets you easily move between authors, keywords and domains to identify opportunities for outreach. It acts as a network diagram with related nodes connected to each other.
• You can double click one of these nodes (e.g. a person) to expand related information. In the case of a person we show the keywords they’re found for and the domains they write for, whereas double clicking on a domain reveals all of its authors.
• To easily use the diagram, ensure that the icon underneath the arrows in the control panel is a hand and not a cursor (see image below). With the hand you can drag / swipe to move around. If it’s the cursor, click on it to switch to the hand.
• On a Mac you can use move two fingers up or down to zoom in and out. If using a PC this is controlled with a scroll wheel mouse (or you can use the + and – in the controls).
• Where there are stacks of keywords (shown the with magnifying glass) you can click once and select Expand Keywords Group to show all. If you ‘show’ one of these keywords on the diagram you can then double click its node to explore authors who rank for it.
Research And Compare Domain Visibility
Home » Library » Visibility » Research and Compare Domain Visibility
In Visibility you can ‘Research New Domain’ in the left pane. Add the domain you would like to see Visibility for and hit ‘Save’. This loads the data in the table. From here you can:
• View visibility data for different countries. This can be switched on the toolbar with the drop-down box, with the option of over 30 countries.
• See the number of SERP positions, ranking pages, estimated traffic and media value for the selected domain(s).
• Search for keywords in the Filter drop-down and use other options to sort, filter and slice the data in the table.
If you’ve added multiple domains you can click on your main domain in the left pane and then add comparisons with other domains by clicking on the ‘Vs’ buttons. This adds the ‘Vs’ domains to the summary boxes and the table, allowing you to see new opportunities for ranking visibility.