6 Significant Ways to Raise Your (DA) Domain Authority and MOZ Rank Scores
Moz is responsible for the website metric known as Domain Authority (or DA, for short). Domain Authority is extremely important when it comes to SEO. The better your DA is, the more traffic you’ll have, and the higher in ranking you will be in search engines.
Of course, people wonder if Domain Authority can be changed. And, there are ways that you can improve your stats so that your website is in a better position for more traffic and visitors. Before you can implement the five steps necessary to making this happen, it’s important you know the facts behind domain authority. With the information, you’ll be in a better position to rank your DA higher.
- There are a plethora of factors that go into domain authority. These are mostly pink profile factors like backward links that point toward your website and their authority.
- It’s not easy to attain a DA number of 100, but it can be done – look at Google and Facebook.
- You can’t directly manipulate your DA; it’s not as simple as changing keywords or meta tags.
Now, you’re probably thinking, “how can I improve my DA then?”
How You Can Improve Your Website’s Domain Authority
It’s important to better your link profile, which means doing two things:
Eliminate Bad Links
When it comes to eliminating the bad links, you just need to request the removal of them. And, if this doesn’t work, deny them.
Acquire More Good Links
There are two ways in which you can attain more good links. You can hire an SEO agency that has established relationship with writers and websites to secure you some legitimate backlinks. The problem with this option is that it carries some inherent risks and can be costly just to learn how to improve domain authority.
The second option is to produce a site that contains high-quality information that gains its links because it’s so important. This is known as content marketing but the true definition is link earning. And, content marketing is what you need to ensure a higher domain authority. While there are other things you can do to improve your DA, the content marketing is the real key.
Have A Solid SEO Plan In Action
It’s important that you have a search engine optimization plan in place. You may think optimization or creating a URL structure is a waste of time, but if you don’t have them, you’re going to fail before you even have a chance to begin. Deal with the technical aspects of SEO to ensure your plan for improving the DA is successful.
According to Moz’s MozRank, your SEO campaign needs improvement if you’re going to see improvement in your DA. In order to be successful, you need to know about site structure, navigability, URL structure, header tags, keywords, meta tags, etc. All of it and more go together like peanut butter and jelly or peas and carrots.
Be sure you understand SEO to help you increased your domain authority.
Develop Linkable Content
Your content is going to make more of an impact on your DA than anything else. When you have content, you want to make sure it’s linkable content, and you want a lot of it. Consider creating articles on a daily basis. Content will increase awareness about your business and can be the core of what you do. It is hard work, but it will pay off.
Of course, you need to make sure that the content is something people want to link to. You have to give it value, authority and power. It doesn’t matter what industry you are you; you can create thought-provoking, linkable content… if you work at it.
Have Powerful Internal Linking
Many people bypass the importance of internal backlinks when looking for “high-quality backlinks.” In order to be successful, you need to concentrate on internal linking too.
Internal linking is a powerful network on the site that can benefit search engines and users alike. A site that has no internal linking is weak and disconnected. A powerful internal linking structure means you come across as interconnected – an authority of information.
When you have a lot of content, you have more content you can link back to. If you can link internally, you boost the ability to develop a powerful site network.
Frequently Eliminate Those Fatal Backlinks
In all honesty, SEO isn’t always as nice as some make it out to be. Sometimes, you need to wade through the repetitive work to see the good side of SEO. With that in mind, you need to work hard to get rid of bad backlinks. Go into your link profile and link the spammy links and eliminate them.
When you’re frequently checking out your link profile and cleaning it out, you gain a huge competitive advantage. (A majority of webmasters often overlook this issue). There are some webmasters who do it when they notice they’ve suffered an algorithm or manual penalty. Don’t wait for this to happen to you. Clean the link profile up now, and do it every week or every two weeks to stay on top of the would-be damage.
You won’t be successful with your content marketing if your link profile is pilfered with spammy backlinks and you won’t attain the domain authority that you want.
Patience Is Imperative With Bettering Your DA
If you do everything mentioned above, you’ll notice a rise in your domain authority. However, a factor that doesn’t get much discussion is the issue called domain age. The older your domain is, the higher it’ll be in authority. You can find out a domain’s age by using the free Domain Age Tool that Webconfs.com provides.
Does your domain authority rest high on domain age? Certainly not! After all, if the domain hasn’t been updated recently, has a bad link profile or doesn’t use the latest SEO methods, it’ll drop in domain authority.
However, with content marketing, you will see the domain authority of your website get better. It all boils down to one thing – patience. You can’t see progress overnight, but it will eventually happen!
What Does It All Mean?
You’ll find an array of information on the Internet about how to better your domain authority. However, most of them don’t tell you the truth – you can’t tweak the website and think it’ll improve your DA. You need to do some content marketing and deal with today’s SEO environment. Then, and only then, can you see changes in your domain authority, ranking, traffic and organic search result.
When you have high-quality content on your website, everything else will fall into place. So, it is quite possible to better the DA you have – you just need to focus on content.